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During the last semester at the Schulich School of Business in Toronto, Canada, I decided to embark on an exchange program for one semester. I was grateful to attend EDHEC Business School in Lille, France where I discovered my zest for the luxury industry. After obtaining my BBA degree with a major in marketing from Schulich, I'm currently attending Skema Business School in the south of France studying MSc in Luxury and Fashion Management. I'm so happy to be a part of the Subrewind team as it's acted as a platform for me to express topics regarding: 1. fashion houses and their current strategies 2. runway reviews 3. marketing campaigns (traditional and digital) and much more to come! Check out more of my blog posts at: https://www.evaseth.wixsite.com/thatssohaute