As it stands, the fashion industry is currently using more resources than the planet allows. H&M believes by recycling your clothes, you help reduce the amount of natural resources required to produce new pieces of clothing. Far too much fashion pieces are thrown away with the household waste and end up in landfills.
In the four years since the project launch, H&M has collected over 40,000 tonnes of unwanted textiles and garments. H&M even introduced its first Close The Loop collection, which was partly made out of recycled textiles that had been collected through their project.
THIS IS GARMENT COLLECTING
When you leave your unwanted garments or textiles – regardless of condition or brand – at any H&M store, H&M’s partner company I:CO will collect them and sort them into different categories:
• RE-WEAR: The garment can be worn again and is sold as second-hand.
• RE-USE: The garment will be turned into other products, such as cleaning cloths.
• RECYCLE: The garment can be turned into textile fibres, used for things like insulation material or new yarn for future products.
• UPCYCLING/REMAKE: The garment can be upcycled and used to produce a new product of similar or greater value.